Comparisons and software selection
Blog system, agency, freelancer or writing tool: what the different routes cost, what they deliver and who they suit.
Blog or Google Ads: cost and impact over twelve months
Blog or Google Ads? Sample calculation over twelve months, the time course of both channels, and the combination where Ads supplies the blog with topics.
Blog or social media: where an SME should invest first
Blog or social media for an SME? Longevity, searchability and effort compared, a decision guide by sector, and the combination.
Choosing blog software: 12 questions you should ask the provider
Blog software for SMEs: twelve questions on writing style, approval, integration, data storage and cancellation, six warning signs and an evaluation grid.
Blog system or content agency: what suits an SME better
Content agency or software for the company blog? Costs, lead time, depth of expertise, control and contract commitment compared, and when the agency is the better choice.
Blog system or freelance copywriter: costs, speed and reliability compared
Freelance copywriter or AI blog system: prices per post in Switzerland, lead time, risk of delays and depth of expertise compared, plus sensible combinations.
Using ChatGPT yourself or a blog system: where the real difference lies
ChatGPT writes a blog text in a minute. What it doesn't do: topics from search data, rhythm, publishing, approval. The sum: time versus subscription.
AI writing tool or blog system: two tool classes, two tasks
Writing assistant or blog system? The two classes of AI writing tools, selection criteria, questions to ask and which class suits your business.
Writing it yourself or using a system: the honest maths for business owners
How many hours a self-written blog post costs, why many company blogs fizzle out after a few posts, and when writing it yourself makes sense.
SEO agency or blog system: what you pay for and why
SEO agency or blog system: what each option delivers, what you pay for and why, when the agency is essential, and what the combination looks like.
WordPress AI plugins or an external blog system: what holds up in practice
AI plugins in WordPress promise automatic posts. Where they're enough, and where topics, rhythm, approval and security reach their limits.