SEO basics and strategy
Search engine optimisation for SMEs, from the basics to strategy, without the jargon.
301 redirects: moving old addresses without losing anything
When to use 301 instead of 302, how to avoid redirect chains, the short plan for a relaunch, examples for WordPress and Vercel, and how to check it.
Updating old blog posts: when it's worth it and how to do it
Which posts to revise first (positions 5 to 20), what to change, how to set the date honestly, and when merging beats duplicating.
Image SEO: getting file names, alt text, size and format right
Descriptive file names, useful alt text, guideline values for file sizes and the right format: the rules for images on your website, with examples.
Optimising blog posts for Google: the checklist after writing
The checklist after writing: question in the title, answer at the top, subheadings, internal links, FAQ, alt text, meta details. And what you can safely skip.
Canonical tag: how to tell Google which address counts
If a page can be reached under several addresses, the canonical tag tells Google which one is correct. Typical cases, common mistakes, a two-minute check.
Core Web Vitals for SMEs: understanding load times without being a developer
LCP, CLS and INP in plain language: what the three values measure, where to check them for free and which problems you can fix yourself as a business owner.
Duplicate content: when it's harmful and how to resolve it
Telling internal and external duplicates apart, understanding what Google does with them, and resolving them: merging, canonical, or redirect.
Setting up and reading Google Search Console: the guide for business owners
Setting up Search Console in 20 minutes (DNS or HTML tag), the five reports that matter, the "Discovered, currently not indexed" status, and a monthly routine.
Google Business Profile: the settings that make the difference
Categories, services, posts, questions and answers, photos: which settings in your Google Business Profile actually work, plus a monthly routine and things to avoid.
Helpful content: what Google means by "written for people"
Google's helpful content questions in plain language, E-E-A-T explained briefly, and examples of good and bad paragraphs from everyday SME life.
Internal linking: how pages give each other weight
How internal links distribute weight: the hub-and-spoke model, good anchor texts, finding orphaned pages in Search Console, and rules of thumb for blogs.
Keyword cannibalisation: when your own pages hold each other back
Spotting keyword cannibalisation in Search Console (a changing URL per query) and deciding whether to keep pages separate or merge them.
Keyword research for SMEs: finding the search terms customers actually type
Keyword research for SMEs without paid tools: five free sources, understanding search intent, and a sample list for a physiotherapy practice.
Local SEO: how a business appears in searches from the area
The five building blocks of local SEO: business profile, genuine location pages, reviews, regional blog topics, consistent address details. No location-page tricks.
Page not indexed: causes and what actually helps
What the Search Console indexing statuses mean, the most common causes, the right order of measures, and what doesn't help at all.
Page titles and meta descriptions: the two lines that decide the click
How long page titles and meta descriptions can be, which formulas work, ten before-and-after examples, and why Google rewrites them.
SEO for a new website: the first 90 days
What's realistic in the first 90 days of a new website, the order: technical setup, profile, answer pages, links, and what to check in weeks 1 to 12.
SEO for SMEs: the ten measures that work for small businesses
SEO for SMEs: ten prioritised measures with effort and impact, a 90-day order, and what small businesses do differently from large corporations.
Doing SEO yourself: what a business owner can achieve without an agency
Doing SEO yourself: what a business owner handles themselves, what's better delegated, which free tools are enough and what the weekly plan looks like.
Search intent: why the same question needs three different pages
The four search intents with examples from everyday SME life: how to spot them in the results list and which page type suits which intent.
Topic clusters: why twenty connected posts achieve more than twenty standalone ones
How a topic cluster is built from a pillar page and subpages, with an example cluster for a property management firm and a plan for one post a week.
From blog post to enquiry: the path readers actually take
The reading path from search query to contact, which calls to action in blog posts actually work and how you measure enquiries from the blog.
What is SEO? Search engine optimisation explained in ten minutes
What is SEO? Explained for business owners with no prior knowledge: how Google works, the three pillars of technology, content and trust, what's different in 2026, six myths.
Website relaunch without losing visibility: the checklist
Before-inventory, URL mapping, redirects, launch day and four weeks of follow-up checks: this is how your website survives a relaunch without losing rankings.
Which pages an SME website needs to get found
Mandatory pages, one service page per offer, answer pages, blog, about us and location: the page structure an SME needs to get found.
XML sitemap: what belongs in it and what it can't do
What belongs in an XML sitemap (only canonical 200 pages), why lastmod needs to be honest, how you submit it and which mistakes are common.