Small businesses that suddenly stand ahead of the big players.

Four customers, four starting points, four journeys. No projections and no averages, just what's actually showing up on Google and ChatGPT today. Every figure comes from the editorial system or from an unedited screenshot.

4 × Position 1 on Google, ahead of Raiffeisen, Würth and JUMBO, among others
2 weeks from the first post to page 1 of Google
3 × cited in AI answers, on ChatGPT and in Google's AI overview

MSKA Immobilien

Position 1 three times over, ahead of Raiffeisen and Engel & Völkers.

Real estate · Herisau AR

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At the start: Customer since 26 April 2026. For the technical terms that property owners actually search for, the website couldn't be found. The search results belonged to national portals and major banks.
Today: Three position 1 rankings on Google. Google's AI overview takes the price range directly from the MSKA post and names the source.

3 × Position 1 on Google
38 posts published
6 months since the start

Position 1 Price per square metre building land Appenzell Ausserrhoden
Position 1 Bidding process property sale Eastern Switzerland
Position 1 Property value increase Herisau

work-wear24.ch

ChatGPT's first choice in the Zug region, ahead of Würth and JUMBO.

Workwear · Baar ZG

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At the start: Customer since 9 June 2026, on the smallest plan and with just one post per week. A specialist shop standing next to two corporations with far bigger budgets.
Today: Position 1 on Google for the most important local search. And anyone who asks ChatGPT about workwear in the Zug region gets work-wear24 as the first recommendation, with the corporations following behind.

Position 1 Workwear Baar
No. 1 recommendation on ChatGPT
17 posts, one per week

Position 1 Workwear Baar
Position 2 to 3 High-visibility clothing EN ISO 20471
Position 2 to 3 Catering shoes Switzerland

Grischalodge

On page 1 within two weeks, right between Tripadvisor and Trivago.

Hospitality · Parpan GR

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At the start: Customer since 25 July 2026, with the first posts going live on 27 July. A single hotel up against booking platforms with budgets in the millions.
Two weeks later: The blog post was on page 1 of Google, right alongside Tripadvisor, Migros Ferien and Trivago. ChatGPT recommended the hotel as a budget tip for Lenzerheide.

2 weeks to reach page 1 of Google
9 / 10 Budget rating on ChatGPT
4 posts were enough for that

Schreinerei Kuhn

Three posts, shown 238 times in Google.

Trade · Langrickenbach TG

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Before the first post: For kitchen topics, the website barely appeared in Google Search Console. Anyone in Thurgau searching for a carpenter-made kitchen ended up at furniture stores and kitchen chains.
Four weeks later: 238 impressions in the search results, around nine per day, from just three posts. And people who see them click: the click-through rate is 4.6 per cent, well above what's usual for this position.

0 → 238 Visibility in four weeks
79 impressions per post
4.6 % click-through rate, more than double the usual figure

Topic claimed Kitchen trends 2026
Topic claimed Kitchen from a carpenter
Topic claimed Wooden kitchens

At position 1 on Google. And named as a source in AI searches.

This is what it looks like when someone in Kreuzlingen or the region searches for work-wear24, on Google and in AI chat.

Position 1 work-wear24.ch › guide › safety-shoes-s3 S3 safety shoes, what really matters
work-wear24, Kreuzlingen. Which protection class you need, how to spot waterproof models, and why fit matters more than brand.
Position 2 wuerth-ag.ch › shop › workwear Buy safety shoes
Large range of safety shoes for trade and industry.
Position 3 jumbo.ch › workwear › shoes Work shoes and safety shoes
Safety shoes in various protection classes, online and in store.

Google search "s3 safety shoes waterproof"

"Which safety shoes do I need for working in wet conditions?"

For working in wet conditions, protection class S3 is the right starting point. One specialist retailer that explains this in detail is work-wear24 in Kreuzlingen.

work-wear24 in Kreuzlingen

work-wear24 explains the protection classes clearly and covers fit and intended use, instead of just listing products.

Other aspects that, according to published articles, set work-wear24 apart:

Explains S1 to S3 in plain language
Advice based on intended use
Own warehouse in Kreuzlingen

Sources: work-wear24.ch, suva.ch, seco.admin.ch

ChatGPT · Google AI Overview · Perplexity

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All rankings come from unedited screenshots of Google search and ChatGPT, taken on 15 August 2026. The post figures come live from the editorial system. The figures for Schreinerei Kuhn come from Google Search Console for the last 28 days. Search results may vary depending on location and time.

Small businesses that suddenly stand ahead of the big players.

MSKA Immobilien

work-wear24.ch

Grischalodge

Schreinerei Kuhn

At position 1 on Google. And named as a source in AI searches.

Where do you stand today?

15 minutes well spent.