Specific questions and solutions
One question, one answer: the things business owners actually type in about blogs and visibility.
Blog for several locations: one page per location or one blog?
SEO for several locations: real locations get their own pages, artificial location pages count as doorway pages for Google. Plus a shared blog.
Starting a blog without your own website: the options available
Blog without your own website: hosted blog under your own domain, LinkedIn, Medium or a website builder. What each option means for Google and which one's worth it.
Can I run a blog without writing it myself?
A company blog without writing your own texts is possible: delegate, automate or dictate. What stays with the business owner and how much time each option costs.
Categories and tags in a blog: how many, which ones, what for?
Blog categories follow your service areas, tags stay sparse: rules of thumb, what happens to archive pages on Google and a sample structure.
Can you tell a blog was written with AI?
Whether an AI text is noticeable depends on the input, not the tool: readers notice clichés, missing figures and a lack of stance. What Google says about it.
Should a blog post carry a date?
A blog post should carry a visible, honest date. How Google reads dates, what 'Updated on' achieves and when a date does harm.
Should a company blog allow comments?
Blog comments rarely bring SME blogs any benefit, but do bring spam, moderation work and responsibility. When they're worth it and what alternatives exist.
Why can't my blog post be found on Google?
Blog not being found? Five checks in the right order: indexed, search intent, competition, internal links, age. Using Search Console.
How long should a blog post be?
The length of a blog article depends on the question, not a word count. Guideline figures by question type and what Google really says about word count.
How quickly does a blog bring its first visitors?
How long a blog takes before it works: four phases from indexing to enquiry, documented examples from Switzerland and what determines the pace.
How many blog posts a month make sense?
How many blog posts a month an SME needs depends on the goal: building visibility or maintaining it. With a sample calculation and a comparison of the plans.
What should I blog about? The method that delivers 30 topics in 20 minutes
What to blog about when you're out of ideas: collect customer questions, sort them, cross-check with Google search suggestions. With a template and an electrical business example.