CMS and integrations
How an automated blog runs in WordPress, Wix, Shopify or your own system.
Blog on your own domain, subdomain or externally: what Google prefers
company.ch/blog, blog.company.ch or a third-party platform: the effects of the three options on visibility, what Google says about it and which choice fits when.
Automate your WordPress blog: how posts appear without copy and paste
This is how finished posts land directly in your blog via the WordPress REST API: user, application password, category, featured image, security, no plugin needed.
Blog and newsletter: how posts become a mailing
Monthly newsletter from the company blog: the pattern, three ways to fill it, consent under Swiss law and subject lines that get opened.
Connecting a blog and social media: one post, three channels, no duplicate work
How a blog post becomes posts for LinkedIn, Facebook and Instagram: adapted per channel instead of copied, with image formats and a rhythm that lasts.
Connecting Search Console to your blog: see which post brings visitors
How to check clicks, search queries and position per blog post in Google Search Console, and evaluate your blog in 20 minutes a month.
Automate your Shopify blog: guide posts that lead to products
How posts appear automatically in your Shopify blog, what you need for it (shop domain, access token), how product links are created and where the limits lie.
Which blog connection suits your website? A five-question decision guide
WordPress, Wix, Shopify, hosted blog or content API: five questions lead to the right connection, with a table on effort, suitability and requirements.