Swiss SMEs and DACH
What's different in Switzerland: language, legal matters, multilingualism, local search and the view towards Germany and Austria.
Blog for customers in Germany and Austria: what a Swiss SME needs to adapt
Swiss company, German customers: what you need to adapt in terms of language, currency, legal notice, domain, hreflang and topics to be found in Germany.
Business directories in Switzerland: which listings are worth it
Listing your company in directories: which Swiss business directories matter, what's free and how to keep your company details consistent everywhere.
Data protection in the company blog: what the new DSG means for blog, statistics and newsletter
Data protection on the website in Switzerland: what the revised DSG means for blog, visitor statistics, newsletter, comments and images, with FDPIC source.
AI for Swiss SMEs: where it helps with marketing today, and where it doesn't
AI for SMEs in Switzerland: which marketing tasks work reliably today, what applies to data protection, and in what order you should get started.
Marketing budget for Swiss SMEs: guidelines and where the money goes first
Marketingbudget für KMU: Faustregeln als Richtwert, die Reihenfolge von Website bis Anzeigen und ein Beispielbudget von CHF 1'500 pro Monat.
Multilingual blog in Switzerland: setting up German, French and Italian correctly
Multilingual website in Switzerland: which URL structure works, what hreflang looks like for de-CH, fr-CH and it-CH, and when translation alone isn't enough.
Getting found regionally in Switzerland: canton, district, agglomeration
Getting found regionally: how customers enter place, region and canton, which page covers which search area, and where doorway pages begin.
Swiss Standard German in blogs: ss instead of Eszett, Velo instead of Fahrrad
Swiss Standard German for company blogs: rules on ss, guillemets and numbers, a list of Helvetisms, and when standard German is the better choice.
SEO in Switzerland: what's different from Germany
SEO in Switzerland follows Google's rules, but the market is different: languages, the .ch domain, directories, small search volumes. What SMEs need to adapt.