AI blog and blog automation
How a company blog is created with AI, what can be automated and where the limits lie.
Automated blog posts: what they deliver, what they cost and when they do harm
Automated blog posts compared with manual work: benefits, costs as a sample calculation, four quality conditions and Google's spam policy.
Images for AI blog posts: stock, generated or your own photos?
Blog images with AI, stock or your own camera: the legal situation in Switzerland, file size, alt text, when your own photos win out, and a recommendation per industry.
Automating a blog: which steps can be automated and which can't
Automating a blog without losing quality: the six stages from goal to distribution, what a machine takes over, and where approval remains compulsory.
Having a blog written: agency, freelancer, AI system compared
Having a blog written: what an agency, copywriter and AI system cost per post, how fast they deliver and who takes responsibility. With a recommendation.
Writing blog posts with AI: the workflow that works for Google too
Writing blog posts with AI that Google takes seriously: five quality criteria, a briefing in six fields, a checklist before publishing, common mistakes.
Finding blog topics: 9 sources that never run dry
Find blog topics without brainstorming: nine sources, from the phone to Google suggestions to reviews and associations, each with an example from everyday small business life.
Briefing for AI texts: the template that delivers better blog posts
AI briefing as a template with all fields: target audience, question, form of address, region, services, taboo words. With a completed example for a joinery.
Automating content marketing: the process from blog to social media
Automating content marketing: the chain from blog post to LinkedIn, Facebook and Instagram to newsletter, and which mistakes cost reach.
Du or Sie in your company blog? A decision the blog has to stick with
Du or Sie on your website: four criteria for the form of address in your company blog, an industry table, and why every channel must use the same form.
Reviving a dormant company blog: back into rhythm in four weeks
Revive your blog in four weeks: keep old posts, update, merge or delete with a redirect, set up a topic plan and start.
Setting up a company blog: decisions to make before the first post
Setting up a company blog: five decisions on platform, structure, responsibility, rhythm and measurement, plus a checklist and the mistakes that stop blogs.
Approval in the blog process: how the business keeps control
Blog approval for SMEs: click-to-approve or automatic with a stop deadline, who bears the responsibility, how much time a post takes, plus a checklist.
AI in content marketing for SMEs: what has proven effective
AI in content marketing for SMEs: five use cases by maturity level, what you can't delegate, and where a business with 5 to 50 people should start.
Creating an AI blog: how a company blog that writes itself comes to be
Creating an AI blog in seven steps: topics from search queries, briefing, review, approval, publication. With a table of what can be automated.
Checking AI blog posts: the checklist before approval
Checking AI text in twelve points: facts, figures, forms of address, Swiss spelling, stock phrases, sources, internal links. With typical AI errors and corrections.
Spotting and removing AI clichés: the words that give every text away
Spot AI-written text by its patterns: three-item lists, empty introductions, dashes, intensifiers. Includes replacement phrases and a before-and-after paragraph.
Editorial calendar for the company blog: one hour for a quarter
Create an editorial calendar in one hour: a seven-column template, rhythm, three topic sources and a 12-week plan for a plumbing business.
Scaled content abuse: where Google draws the line with AI content
Scaled content abuse explained: what Google's spam policy has banned since March 2024, what remains allowed with AI content, five check questions for your company blog.
What does a company blog bring? Benefits, figures and limits
What a company blog brings an SME: enquiries via search terms, mentions in AI answers, shorter sales calls. With three documented examples and limits.
What does an AI blog cost? Price ranges for software, agency and DIY
AI blog costs: how writing tools, complete systems, agencies and freelancers charge, which hidden costs are added, with an example calculation.