AEO, GEO and visibility in AI answers
How ChatGPT, Perplexity, Gemini and Google's AI overview choose their sources, and what a business makes of that.
AEO for service providers: how consultancies and trades businesses appear in AI answers
AEO for service providers: consultancies and trades businesses appear in AI answers when they answer price, duration, process and region. With example questions.
AEO checklist: 15 points that make a page citable
15 checkable points that make a page citable for ChatGPT, Perplexity and Google, with the effort required for each. To work through for SME websites.
Answer pages: one question per page, the answer in the first three sentences
How to build answer pages that Google and AI systems cite: structure, how it differs from an FAQ page, finding 20 questions, an example from the fiduciary sector.
Reviews in AI answers: what models read from Google reviews
How Google reviews become evidence in AI answers: what models read from review text, why your replies count, which directories help.
Google AI Overviews: what the AI overview means for SME websites
What Google's AI overview means for SME websites: where it appears, how clicks are changing, which pages get cited and how to measure it.
Measuring AI visibility: tools, prompts and a spreadsheet
Measure AI visibility without a budget: 20 prompts, a monthly rhythm, a spreadsheet with eight columns. Plus tool categories and the limits of measurement.
Can AI crawlers read your website? The two-minute test
Check in two minutes whether GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot are allowed to read your website: robots.txt, JavaScript, login walls, bot protection.
Perplexity für Unternehmen: warum die Quelle hier sichtbar ist
Warum Perplexity für Unternehmen prüfbar ist: jede Antwort kommt aus einer Live-Suche mit sichtbaren Quellen. Funktionsweise, Test und Unterschied zu ChatGPT.
What is AEO? Answer Engine Optimization for businesses explained
AEO (Answer Engine Optimization) explained: definition, how it differs from SEO and GEO in a table, three examples of quotable paragraphs and what AEO isn't.
Was ist GEO? Generative Engine Optimization ohne Marketing-Nebel
GEO (Generative Engine Optimization) erklärt: Herkunft (Princeton 2023), was belegt ist und was Vermutung, Praxisregeln für KMU und der Unterschied zu AEO.