Perosa AG
Rank 1 on Google and source in Google's AI Overview.
Schematic representation. The original screenshots are below in the evidence section.
Before and now
Schematic, based on the starting position
More than ten years on Google, and still invisible as soon as a customer asked a real question. The answers on finding the right fit came from La Redoute, Hunkemöller and German portals.
Source in Google's AI Overview
Schematic, original screenshots below in the evidence
For "Lingerie for every body type", Perosa ranks first, ahead of Hunkemöller and DEAVITA. Google's AI Overview takes the key sentence from the post and names Perosa as its source.
The story
Perosa sells lingerie and swimwear, online and in stores. The website had been known to Google for over ten years, but for advice questions such as the right cup shape, you would find La Redoute, Hunkemöller and German portals. Yet these are exactly the questions customers ask first.
We covered the advice questions that a sales assistant in the shop hears every day: which shape suits which body type, which cup shape for what purpose. Each post answers one question completely, in the language customers use.
The post 'Lingerie for every body type: how to find the perfect fit' went live on 1 September 2026. Nothing more was needed for the result below.
For the search 'Lingerie for every body type', the Perosa post ranks organically at position 1, ahead of Hunkemöller and DEAVITA.
Above it sits Google's AI Overview. It adopts the core sentence of the post and cites Perosa AG as a source, with the post as the first reference.
A customer asks Google which lingerie suits her figure. The first answer she reads now cites Perosa. Ten years of website did not achieve that, a single honest guide did.
In the shop, Perosa's sales assistants hear the same question every day: what suits me? Until now, this advice was nowhere online. Now it is, in a post that answers the way a good sales assistant would.
These are exactly the answers Google's AI Overview looks for. A product catalogue cannot provide them, but a clear sentence on body type can.
Unedited screenshots, exactly as they appeared on Google and ChatGPT. Click to enlarge.
Screenshots of the Google search from 29 October 2026, unedited. Post count live from the editorial system.
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