Blog strategy by industry
Which topics customers in an industry really search for, and how a blog brings in enquiries there.
Blog for law firms: topics that bring mandates without being legal advice
25 blog topics for law firms by area of law, the line between information and case specific advice, the right tone and a sample structure.
Blog for architecture firms: telling project stories, answering questions
How an architecture firm reaches clients with a blog: planning costs, renovation or new build, building permits, energy, plus project stories and image rights.
Blog for consultants and coaches: showing expertise without giving it all away
Which topics a consulting or coaching blog needs, how anonymised case examples are structured and where the line to advertising copy lies.
Blog for electricians: 20 topics from charging stations to solar
Which blog topics bring enquiries to an electrical business? 20 concrete topics on charging stations, photovoltaics, smart home and safety certificates, with a seasonal plan.
Blog for driving schools: 15 topics from learner's permit to exam nerves
15 blog topics for driving schools following the process from first aid course to exam, with notes on tone, cantonal differences and regional search.
Blog for garages and car workshops: topics from tyres to electric cars
20 blog topics for garages and car workshops: service, roadworthiness tests, tyre changes, electric cars, used cars. With a seasonal plan, pricing questions and local relevance for the region.
Blog for garden and landscape design: seasonal topics all year round
A yearly calendar with blog topics for garden and landscape design, plus pricing questions, your own photos and regional search terms that bring in enquiries.
Blog for trade businesses: why pricing questions make the best posts
Cost, duration, approval, season: the pattern for electrical, plumbing, painting and landscaping work. 20 blog topics and a sketched example post for the trades.
Blog for hotels: topics guests google when planning their trip
Blog topics for hotels that guests search for when planning their trip: region, season, travel, families, dogs. With proof from Lenzerheide and direct bookings as the goal.
Blog for estate agents: topics sellers search for before instructing you
20 blog topics for estate agents, split into seller and buyer questions: valuation, process, tax, commission. With a clear line drawn against property management.
Blog for property management firms: topics for owners, co-ownership and tenants
Blog topics for property management firms, sorted by owners, co-ownership and tenants. With evidence from practice and legal caution.
Blog for IT service providers: topics that SME managing directors really search for
20 blog topics for IT service providers from the managing director's point of view: Microsoft 365, phishing, backup and costs, written in plain language instead of technical jargon.
Blog for painting companies: 20 topics that clients read before requesting a quote
20 blog topics for painting companies: cost per square metre, colour choice, facades, mould, moving out of a rented flat. With before and after photos and local references.
Blog for online shops: guides that lead to the product page
How an online shop can reach buyers with guides before they're even searching for a product: the guide-to-product pattern, topics drawn from categories, a case from Baar.
Blog for physiotherapy practices: 20 topics patients search for before their first appointment
20 blog topics for physiotherapy practices: back pain, prescriptions, health insurance, sport. With a clear line from medical advice, tone of address and a sample post.
Blog for restaurants: is it worth it, and about what?
For most restaurants, a blog isn't worth it; for businesses with events, catering or regional cuisine, it is. 12 topics and the link to the business profile.
Blog for plumbing and heating: topics on heat pumps, bathrooms and emergencies
Blog topics for plumbing and heating businesses: heat pumps, bathroom renovations, emergency service, descaling. With a seasonal plan, example post and notes on subsidies.
Blog for carpentry businesses: 25 topics from kitchens to built-in wardrobes and wood types
25 blog topics for carpentry businesses by project type, from kitchens to wood types. Plus price ranges, workshop photos and regional focus as ingredients for enquiries.
Blog for fiduciaries: 25 topics clients actually google
25 blog topics for fiduciary firms on annual accounts, VAT, payroll, company formation and tax, with a seasonal plan, tone-of-voice decision and the boundary with legal advice.
Blog for dental practices: topics between fear, cost and implants
Blog topics for dental practices in Switzerland: costs as a range, dental hygiene, implants, children, fear. With a note on advertising restrictions and tone.