Marketing for electricians works best in a blog by answering the questions customers google before they call: What does a wallbox cost, when is a safety certificate needed, is photovoltaics worth it on your own roof. 20 such topics, planned by season and written with local relevance, fill half a year's worth of blog content and lead readers to request a quote.
Someone looking for an electrician rarely types "electrician". They type the question they currently have: "Wallbox cost detached house", "safety certificate when needed", "RCD keeps tripping". If you answer these questions on your own website, you're there before the customer has even thought about requesting a quote. That's exactly the difference between a services page and a blog.
Why questions sell better than lists of services
A services page lists what the business can do: installations, photovoltaics, smart home, inspections. But the customer isn't searching for your list, they're searching for their problem. One blog post per question meets that search, brings the reader to your website, and shows them along the way that you know the subject. For trade businesses, price questions tend to be the strongest posts. You can read why in the post Blog for Trade Businesses.
Electrical businesses have an extra advantage: many topics are shaped by local factors. The grid operator, the municipality's permit practice and the typical building stock differ from place to place. A post that explains these local quirks faces hardly any competition.
20 topics customers actually search for
The list is grouped by topic area. Each topic is phrased as a question, because that's how people search. The numbers are just for reference, not for order.
Charging stations and electric mobility
- What does a wallbox cost in a detached house including installation? Give a range based on your own jobs, with factors such as cable routing, protection, and meter location.
- Charging stations in a rented flat or in jointly owned property: who needs to approve it, and who pays?
- 11 kW or 22 kW: what charging power does a household actually need day to day?
- Load management in the underground car park: how can several vehicles charge without overloading the building's connection?
- Does a wallbox need to be registered with the grid operator, and who does that?
Photovoltaics and self-consumption
- Is a solar system worth it on my roof? Covering criteria such as orientation, roof area, and consumption, without promising returns.
- Retrofitting a battery storage system: when does it make sense, and when doesn't it?
- Increasing self-consumption: how heat pumps, boilers and wallboxes make use of solar power.
- Subsidies for solar systems: where homeowners can look up current rates (reference to the official bodies, not your own figures).
- What happens to my solar system during a power cut?
Safety and inspection
- Safety certificate: when it's required, who issues it and what it costs.
- Periodic inspection of the electrical installation: what gets checked and what you should prepare.
- RCD keeps tripping: possible causes and what you're allowed to check yourself.
- Electrical installations in older buildings: how to tell that a renovation is due.
Smart home and comfort
- Retrofitting a smart home: KNX, wireless or app-based solutions, and which suits which type of home.
- LED conversion for businesses: the process, common mistakes, and payback time as a sample calculation.
- Automating shutters, heating and lighting: what preparation is needed during a renovation.
Costs and process
- What does an electrician cost per hour? Explain your rate transparently, including travel fees and materials.
- Reading an electrician's quote: what the individual line items mean.
- Weekend emergencies: what actually counts as an emergency and what the call-out service costs.
Season: when each topic should appear
Electrical topics have seasons too, even if you wouldn't expect it. Publish the post before demand rises, and you'll be there when people start searching.
| Period | Topic | Reason |
|---|---|---|
| January to March | Solar power, subsidies, battery storage | Homeowners plan in winter, installation happens in spring |
| April to June | Wallbox, load management, smart home | New vehicles, conversions before the summer holidays |
| July to August | Emergency, RCD switch, connecting an air conditioner | Storms, heat, holiday absence |
| September to November | LED, lighting, older building renovation, inspection | Dark days, indoor projects, budget for next year |
| December | Outdoor lighting, safety certificate for property transfer | Christmas lighting, moving house at year end |
This grouping is a suggestion based on everyday trade experience, not statistics. After a year, check the Search Console to see when your posts are actually being read, and adjust the plan accordingly.
Regionality: the advantage of the small business
Large portals explain what a wallbox is. They don't explain how the installation notification to the grid operator works in your region, or which municipalities in the catchment area offer extra subsidies for solar systems. Mention in every post the place or region where you work, and describe local practice. A search like «Wallbox installation Frauenfeld» has little competition, and the person searching is usually ready for a quote. How local references work in a text without seeming forced is shown in the post Getting found regionally in Switzerland.
A second regional lever is photos from your own jobs: the wallbox in the car park of a housing development, the PV system on the farm. With the customer's consent and without a house number, such images are the best proof that you don't just describe the topic, you do it.
From topic to blog plan
20 topics are about five months' worth of material at one post per week. Set the order according to the seasonal table, start with two cost questions and one safety question, and keep adding new questions from customer conversations as they come up. How such a plan is created in an hour for a quarter is described in the Editorial plan for the company blog.
If you don't want to do the writing yourself, there are three options: an employee with a talent for writing, a copywriter from the region, or a blogging system like BlogPilot, which reads search queries from the industry and region and uses them to create the topic plan and the posts. Which option suits you depends on how much time the business can spend on approval. In the end, the electrician always has to check it for technical accuracy.
What to do with this
Choose the five questions from the list that your customers ask most often on the phone. These are your first five posts. Write each one with a local reference, a price range and a photo from your own job. Then, after eight weeks, check the Search Console to see which question brings visitors first, and build further in that direction.
Frequently asked questions
Should an electrician mention prices in the blog?
Yes, as a range based on your own jobs and with the factors that affect the price. Anyone who writes «Wallbox from CHF X to Y, depending on cable run and fuse» gets enquiries from people who already know the budget. Anyone who writes nothing loses the reader to the business that does.
Is one post a week enough for an electrical business?
For most businesses, yes. 20 topics are five months' worth of material at one post per week, after that, follow-up questions from Search Console and from customer conversations come in. The rhythm matters, not the volume.
Can I explain technical details about the standard in the blog?
Explaining, yes, giving binding interpretations, no. Write what the low-voltage installation standard means in everyday practice, and refer borderline cases to a qualified inspection. That way the post stays useful, and you're not liable for a general statement.
How is my blog different from a competitor's?
Through your region and your jobs. The grid operator, the municipality's approval practice and the typical houses in the catchment area differ from business to business. Posts that address exactly that can't be copied by anyone.