The starting point
Schreinerei Kuhn builds kitchens in Langrickenbach in Thurgau. Anyone in the region searching for a carpenter-made kitchen used to end up at furniture stores and kitchen chains. For kitchen-related topics, the website barely appeared in Google Search Console at all.
What we did
Instead of writing broadly about carpentry work, we focused consistently on a single topic: the kitchen. Three posts, all on the same theme, each from a different angle.
Google recognises this as an expert profile rather than a random collection.
- Kitchen trends 2026: what stays, what's coming. The first post goes live.
- Why a carpenter-made kitchen is worth it.
- Wooden kitchens: naturally beautiful, individual and durable.
The result
Starting from scratch, 238 impressions in Google search results, around nine per day, and all from just three posts. That works out to roughly 79 views per post, in a period during which the most recent post had only been live for a few days.
But the most telling figure is the click-through rate. It stands at 4.6 percent. At the average position the posts currently hold, a rate of one to two percent is typical. So people who see the posts click more than twice as often as expected.
Reach can be built up with patience. An above-average click-through rate only happens when the content hits the mark. That much is already clear here after four weeks.
Why this worked
The posts currently sit mid-table in the search results. Experience shows that this is where the most movement happens in the first few months, because Google initially places new content on a trial basis and then adjusts it up or down based on user behaviour. With an above-average click-through rate, that adjustment points upwards.
At MSKA Immobilien, the curve looked almost identical in May. Four months later, they now have three number-one rankings.
Figures from Google Search Console, covering the last 28 days, as of 7 September 2026. Post data live from the editorial system. The comparison figure for typical click-through rates is based on general industry data on organic click-through rates by position.